Applies to: Raster delivery copies. Professional production requirements may specify a different format entirely.
Use high-quality JPEG for photographic images when file size matters. Use PNG for diagrams, screenshots, text-heavy graphics, sharp flat-color edges, or transparency. Pixel dimensions and color handling matter more than the extension alone.
JPEG trades detail for smaller files
JPEG commonly uses lossy compression. It is efficient for photographs and smooth tone changes, but repeated saving can add visible blocks, halos, and ringing around sharp edges.
A high-quality JPEG from a good source can print well. A small, heavily compressed JPEG does not become print-ready merely by changing its filename or resolution metadata.
PNG preserves exact pixel values
PNG uses lossless compression and handles transparency. It is well suited to screenshots, interface examples, line diagrams, logos, and graphics with flat colors or text.
Photographs saved as PNG are often much larger without a visible print benefit. Some print workflows also handle transparency or color profiles differently, so confirm provider requirements.
Choose by the content and workflow
- Photograph for ordinary printing: high-quality JPEG is usually practical.
- Screenshot or diagram with small text: PNG helps preserve sharp edges.
- Image requiring transparency: PNG, if the receiving workflow supports it.
- File that will be edited repeatedly: keep a lossless or native master.
- Professional print submission: use the provider’s specified format and color profile.
Check the image before sending
Inspect pixel dimensions, crop, aspect ratio, embedded color profile, and visible compression artifacts. Calculate the effective PPI at final print size.
Keep the best available master. Create a delivery copy rather than repeatedly overwriting and recompressing the original.
Compare a photograph and a text edge separately
Take two crops from your own non-sensitive material: a photographic area and a small text label. Save comparison copies with identical pixel dimensions, then inspect them at the intended print size. Look for halos around letters and block artifacts in smooth tones, not just the overall file size.
If the image needs transparency, verify how the receiving application composites it against the intended background. A transparent logo placed on white paper may behave differently when placed on a colored layout. Flatten a delivery copy against the correct background only when the provider requests it.
Sources and further reading
Vendor instructions and background references are linked below. Worked examples are our explanatory calculations, not vendor performance claims. Check the instructions for your current software and device.
- Library of Congress — Recommended still-image formats
- Library of Congress — Still image format preferences
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